This is the question every small business owner asks each other,are u asking the same?
Hey fellow business owners, are you stuck in the same age-old routine of running your small business, without having any capital to invest in the business? Do you want to grow your business, so that you will get the ultimate desired freedom ?
I KNOW THERE IS A LOT OF WORK TO DO names ,operation packaging, delivery, cash flow maintenance, customer retention.. but due to lack of growth profit is getting reduced by disrupted flow of cash mainly because it is dependent on few customers which limits our option to grow.
In this article I will give 5 tips to get more leads to boost your business to new heights in the shortest possible time.
WHAT IS MOST IMPORTANT LEADS OR SALES
Small business fully depends on cash flow generated through transformation of values through money or debt. Therefore cashflow is the only parameter to describe how A cold probable customer becomes a buyer of a particular service or product.
Chicken or egg who is the first,same as leads or sales what is more important,whichout sales u have no money to engage in act to reach to new customer,without new leads we are stuck in the same age old stagnant rock which does not move a bit.so what is THE primary strategy ,small business can engage in to boost the lead generation system?
In an ongoing research conducted by renowned university that content creation rather say video content attract more leads then any other form lead generation strategy.
Yes you will say I also do that ,but its not getting any lead or enquiry for a product.
That is,that’s my point.Without curated planning content strategy ,costly video content will be thrown away in the dustbin to rot.
Here I am giving 6 top tips to make a video content strategy that creates more leads.
1.Pain point.
Customer pain point is the sweet spot which we have to target.It is the first pillar of the content world,without that our content world will be very vulnerable..Plz do some research before creation of any content.
example
AS a video agency is not about what type of content you create but rather what information u r giving in what style to engage them more deeply to relieve from their existing pain or an invisible pain.
Do prioritize your budget and time and team capacity to target the pain point,otherwise we have to stop in middle of journey,
2 Nice it down
Experts say Money is in nieces.first we have to target with utmost attention like laser focus to comprehend the pain point of smallest and the specialized group of people which is being ignored by other competitors of ours.
Be top #3 in the certain market.
BE specific.
3.BE your own
Do research current market trend song or viral video,but stay on your own regime.DO create your own story first.Try find out what is your reason to make certain type of content,be it reels or shorts, or long duration video.
Write some outline or script first for Your content strategy.
4, Storytelling is the king
Engagement is the vital parameter of a successful campaign.Maximum campaign fails before the start of the race,only the content which delivers a consistent engaging value oriented message or solution wins the race with flying colors.
Today the attention time span of an audience is limited to 10 sec,So we have to hook our audience in at first glance,that s comes the visual storytelling to engage and involve the audience deeply.
Do storyboard or plan before shooting or creating.
5 wise Money
Do Plan content strategy wisely.with out proper planning or budgeting money will be burned out without your realization.what type of content is important in which phase of your business is very crucial.
Is it explanation video or
Is it testimonial video or
Is it behind the process video? Or
Is it promotional video or
Is it podcast or
Just an advertising campaign.
Be sure on content strategy and money You want to spend or skill you want help. otherwise you will be involved in two many things that will divert you from creating valuable content.
Last but not least
Very important ,call to action
Always engage the audience and ask them to take action after the given content.
Be specific about the call to action.
Hope U liked the article.
In future I am planning to do a detailed case study in the above mentioned points.
Do keep in touch with me.THANKS